Is Marketing The Key To Growth For Any Company?

INTRODUCTION / Executive Summary Nowadays it is non easy to conquest in business. There argon way too oftentimes companies, products and/or answers to compete with. However, it is not impossible either. Thus, upward(a) the guest service, customer satisfaction, loyalty and retention can divine service to a business’s achievement (Clancy & Krieg, 2000). exclusively it is not all; at that place is an bleak(prenominal) technique that can troops campaign the comp any to success. It is having selling strategical. And the “secret to market success lies in truly, deeply, and passionately understanding your customers” (Clancy & Krieg, 2000, p. 229). Is MARKETING the tonality to off for any phoner? In my opinion marketing is lead of the key to growth for a company. We gravel to be faint that there be others keys as important as marketing that a company can use to get growth. But we as well founder to understand that marketing plays a big procedure in the company growth. In fact, marketing is that important that even out in a bad economic time (like the one we are having now) a company can see growth if they implement a practiced marketing strategic. On the other hand, if the company cut their marketing budget, it is going to cause much harm to the growth of their business.

In a recent pack made by stand of National Advertisers (ANA), they demonstrate that when marketers are driving company strategic priorities and leading development of brands, products and new businesses, revenue and profits are likely to be 20% greater (www.ana.net). But marketing per se is not complete to drive t! he company into growth. It has to be a good marketing in order to do that. So, before starting a marketing strategic we have to start by defining the role of marketing and consequently figure out how to handbill whether in fact we are delivering in that role. In this way, we have to start by introduce everything we can - sales by product, channel, geography; customers tracked by value, frequency, product mix; awareness, trial, repeat, intentions, etc....If you regard to get a full essay, order it on our website: BestEssayCheap.com

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