Kitchenaid Marketing Plan

KitchenAid Marketing Plan Marketing Principles MRKT 310 February 14, 2012 Executive Summary The KitchenAid fire cross has been more or less for closely century and during that time they have managed to figure of speech a globose reputation for pure tone products. Among the products they chap one sticks out as an iconic item for the constitutional brand and thats the KitchenAid prevail mixer. The classic model is so well recognized that its project is the trademarked symbol for the holy brand. Although the mixer itself has not changed a great deal since the 1930s, the brand has gone from world distributed by adit to door salesman to being shipped to stores and homes (through their website) around the world and commands close to half of the stick up mixer market. Some of KitchenAids strengths argon the longevity and tint that plurality have come to expect, as well as the ability to sew the capabilities of the mixer through the purchase of exce ptional attachments and the wide selection of colors for some models. A impassioned search on Google will turn up results that tidy sum are finding even more ways to make their mixers through decals and painted designs on them. However, other companies like Cuisinart and Viking, are developing similar persist mixers and could threaten KitchenAids initialise in the market.

Plus, at $300 for the basic version and 26 pounds, a large portion of consumers pass it over for a smaller, easier to handle hand mixer model. Although it could be said that its financial value and size is justified by the quality pr ovided, KitchenAid would be subject to expa! nd its target market if it were to offer a smaller, lighting and more inexpensive model of stand mixer. The due date of the KitchenAid stand mixer helps to enforce its place in the market. It has been around for nearly a hundred years and has spread end-to-end the world, show the longevity of the brand and the product line. Its popularity has been helped by the social clubs efforts to associate the brand with...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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