Manchester United - Stakeholder Mapping (16/20)

[pic] 4G Corporate Strategy Assignment 2 Instructions: Please, sound out the Manchester United chemise c atomic number 18 teemingy, then, answer the questions using the template provided. coiffure: - Individual based - human face: Times bare-assed Roman, 12, single space - Max 4 pages (See below) o scallywag 1 (list of stakeholders) o Page 2 (Stakeholder procedure : real situation from the case) o Page 3 (Stakeholder purpose: favourite(a) situation) o Page 4 (Justify the preferred mapping) observe of the scholarly person: ____________________________________ Class: Question 1: List of the stakeholders Shareholders. They roleplay an increase interest for clubs listed on the stock exchange, offering them the first shout to improve their financial performance, more as a compact than a football game club. They seek return on coronation when they invest their money. Football clubs shareholder s often invest in football to benefit from its media exposition or to pose advantages desire get to to games, meetings with players. Fans. Clubs consider them as customers basically. They are still considered as footballs main target, but for merchandising and medias audience.

As customers, they expect from an organisation, a good quality crop and service. Fans do not care about the size of the net income profit of the club they support. But football fans have an stirred radio link with `their police squad, a kind of identification. Their first foreboding is the team to win. So they urgency the best play ers to play for their team and they always ! throw away pressure on clubs to buy them. Clubs agree that fans are meaty for them and that they affect their strategy, thats why they are considered as very Copernican stakeholders. Fans also represent an primary(prenominal) part of clubs income. Players and Coaches. They are at the core of this business. Players and coaches are employees of the clubs and so have similar expectations: to get paid for their work, to be proficient and to have good working...If you want to get a full essay, order it on our website: BestEssayCheap.com

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