International Marketing

1 Table of Content 1- event abstract I- fellowship analysis .p 3 1-History of the co. and patience..p3 2-Uncontralable Domestic Factors....p4 II-Product analysisp7 A) show the product 1-History of the stigmatize 2-Taste indite B) Products of the co...p8 C) B C G Matrix masking...p9 III-Consumer analysis (segmentation)..p10 A) Market sectionalisation..p11 -Demographic -Geographic -Psychographic -Behavioral B) Needs of target foodstuff.p11 C) Differentiationp11 D) DNA localizationp12 E) Distribution overviewp14 IV-Competitive analysis ( rewards and disadvantages of competitors)p15 V-SWOT compend..p 18 2- Foreign Market analysis.p23 A. Political/Legal forces..p24 B. geographics and History.p25 C. Economic forces.p26 D. cultural forcesp27 E. Competitive forces..p30 2 3- Mode of presentation p30. 4- How Different Political, Economic, and levelheaded issues can impact the chosen governance p31 5- The appropriate schema for gaining a sustainable competiti ve advantage.p32 6- 6-The AdvertisingCampaign:.p33 7- References..p34 3 1- Situation analysis I- come with analysis (history, mission, vision) 1-History of the company and the Industry: Al Ahram Beverages Company (ABC) was founded in Egypt in 1897 under the name ?Crown Brewery? which fucking was changed to Pyramids Brewery then to Al Ahram Beverages Company. When the company was first founded in Alexandria (Egypt) it was registered in the Kingdom of Belgium which at that time was producing a famous beer defacement called Stella Artois Beer. In 1946 The Crown Brewery entered into a Dutch agreement to admit the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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